10 Ways to Boost Your Instagram Organic Growth

By

Instagram’s over 2 billion monthly active users place it among the top five social media platforms. Since launching in 2010, Instagram has steadily gained new and maintained a notable loyal user base. Imagine tapping into such an extensive pool and amassing organic followers for your brand.

Every entrepreneur and marketer strives to realize massive organic follower growth. Implementing the right strategies can help you grow a huge organic following, convert them into active customers, and increase sales. Let’s dive into organic Instagram growth, why it matters, and how you can improve your strategy for better results.



Image courtesy

What Is Organic Growth?

Organic Instagram growth entails amassing followers without relying on paid means like ads or artificial approaches such as buying followers. You achieve organic growth through natural means like providing quality content, actively engaging with the audience, and building a community around your brand. 

Advantages of Growing Your Instagram Account Organically

Organic follower growth takes time and consistent effort, but is it worth the investment? For starters, if you inorganically grow your Instagram, you could alienate the genuine followers and hurt your brand’s credibility. Even worse, if discovered, Instagram will suspend your account. Away from the negative impacts, what do you stand to gain? Here are the top benefits of organic Instagram growth.

Cost-Effectiveness

Organic Instagram growth does not rely on paid ads, so you won’t set a budget and make an upfront financial investment to reach your target users. Ad campaigns can dig deeper into your finances, especially when your social media growth isn’t delivering notable revenue. Organic growth saves you more money while attracting genuine users who are likelier qualified leads you can easily convert.

Enhanced Brand Credibility

Hacks like buying Instagram followers result in massive followers but hardly notable engagement. This hurts your brand’s credibility, which is the opposite of what growing a huge following is all about. Organic Instagram growth ensures you only attract genuine followers who enjoy your content and feel attached to your brand. This means they’ll actively engage with your brand and improve credibility. The comments and shares go a long way in building the social signals you need for SEO and establishing authoritativeness beyond the social media platform.

Security

The last thing you want is to grow your Instagram account only for it to be suspended. You can scale from ten thousand to two million followers within a day, only to wake up the next day to find your account has been suspended. When you grow your Instagram organically, such issues won’t bother you. The genuine interactions and growth won’t raise suspicion, limiting the chances of losing your Instagram account.

Actionable Insights

Data-driven decisions are at the heart of successful social media and overall marketing strategies. You can use Instagram insights to gather valuable information and make decisions. Organic Instagram growth ensures you get actionable data since the analytics will be based on genuine followers and engagements.

Long-Term Impact

Cultivating relationships with genuine Instagram users leads to long-term results. You’ll grow a genuine user base that engages with your brand and is more likely to be converted into active customers. For example, you can promote your Etsy shop on Instagram and secure more sales since genuine followers are interested in your brand.

10 Ways to Boost Your Organic Growth on Instagram

Organic Instagram follower growth is worth the work. The benefits can set you aside from competitors and accelerate your brand’s growth. But how do you go about it? Here are ten proven ways to grow your Instagram organically.

  1. Profile Optimization

The first step is to create a compelling and descriptive bio. Create SEO-optimized description that clearly communicates your brand story. From there, include a recognizable profile photo or your brand’s logo. You can then add a link to your shop or landing page.

Leverage common search phrases to optimize the profile with relevant keywords. Keyword research tools will help you find common keywords in your niche. This way, you can optimize the profile with what users often input when searching for something on Instagram, like beautiful summer shoes.

An optimized profile ranks higher on Instagram searches and suggested content feeds. This improves your visibility and attracts more followers and engagements, increasing organic Instagram growth.

  1. Know your target audience

Who are your target audiences, and what are their preferences, behaviors, and interests? Establishing this makes crafting content that resonates with the audience easier, allowing you to capture their attention and keep them interested in your brand. This ensures you keep gaining traffic and win more followers for organic Instagram growth. 

  1. Hashtags

Hashtags offer a great chance to grow a community around your brand. Research the popular hashtags, but don’t mindlessly use them. Unrelated or overly broad hashtags are unlikely to drive traffic to your profile. You can use keyword research features to establish the common phrases in your niche. Use the keywords to create relevant and niche-specific hashtags and content. You can even use branded hashtags for a more targeted audience.

  1. Quality content

Quality content is the foundation of organic Instagram follower growth. Visually appealing and engaging content like photos and videos are easily shareable. The sharing helps you reach an extensive user base as you tap into your followers’ network. Remember to use a consistent style, theme, and color palette for better branding impact.

  1. Consistency

Besides consistency in your branding efforts, you must also be consistent with your posts to keep the audience engaged. You can’t upload a post today, disappear for weeks, then make another and expect notable engagements. Develop and stick to a practical posting schedule, accounting for the optimal window when your users are often online. Such consistency means you won’t lose your followers to the competitors and helps realize better organic follower growth.

  1. Engage the Audience

A common pitfall that slows many brands’ efforts to grow a significant social media following is focusing on marketing and forgetting the “social” bit. Engaging your audience shows appreciation, which can inspire loyalty. Comment, like, share, respond to their input, and initiate conversations with your audience. This will help foster healthier relationships and generate notable organic Instagram follower growth.

  1. Contests and Giveaways   

Healthy contests and giveaways get users talking about your brand, making it an excellent strategy to grow your Instagram organically. Set your goals and clear contest rules aligned to your goals. In this case, you aim to gain more followers and engagements, meaning you can set the requirements like tagging, sharing, and commenting on a post. Ensure you pick a good prize related to your brand to prompt users to participate and remain engaged after the contest.

  1. User-Generated Content

Social proof is among the best ways to build credibility and win users' trust. User-generated content (UGC) is the most effective way to incorporate social proof into your strategy. Encourage your Instagram followers to create content related to your brand, including sharing their unboxing experience or product review. Once they post the content, reshare it and give them credit as a show of appreciation. Such measures encourage more engagement and help you tap into the followers’ network. This makes your efforts for organic follower growth on Instagram more productive.

  1. Collaborate with Influencers

Influencers have already gained considerable followers. Collaborating with influencers can help position your brand in front of millions of Instagram users. The trick here is to pick influencers aligned with your brand values. It is also wise to work with an influencer with content in your niche since they are more likely to have followers who could be interested in your brand.

Influencer collaborations are invaluable in your social media marketing quests since they help drive more traffic to your brand faster. You’ll supercharge your organic follower growth on Instagram and secure more business while fostering healthy relationships with well-known social media influencers.

  1. Keep up with the Trends

What's trending today on instagram could be obsolete in a few days. Moreover, Instagram algorithm updates mean that your measures to rank better could be outdated. Stay on your toes and leverage the top trends to remain relevant. This way, your followers won’t ditch you for competitors offering fresh and trending content.

Organic Instagram follower growth takes work and may not be fun. Nonetheless, you attract genuine users likelier to be interested in your brand. Such users can engage with you even outside the social media platform. You can easily drive the followers to your shop and increase sales since they are already interested in your brand.

Comments

Post a Comment

Popular posts from this blog

The Do's and Don'ts of Employee Benefit Programmes

By
Image
  Employee benefits programs are critical to attracting and retaining top talent in any organization. In today's competitive job market, companies must offer attractive benefits packages to stand out and keep employees motivated and satisfied. However, implementing a successful employee benefits program requires careful consideration and adherence to certain guidelines. This article explores the dos and don'ts of employee benefit programs. The Importance of Employee Benefit Programmes Employee benefit programs hold immense significance beyond mere perks. They are pivotal in fostering employee engagement , enhancing productivity, and bolstering overall job satisfaction. Employees who perceive themselves as valued and supported tend to exhibit heightened loyalty, motivation, and productivity. Consequently, a thoughtfully crafted benefits package can substantially reduce employee turnover, elevate morale, and confer a distinct advantage in attracting and retaining exceptional tal...
Read more

The Complexities and Challenges of the Education System in India

By
Image
India is a nation with a long and varied history, as well as a rich and diverse culture. Its educational system has been impacted by several causes, including colonialism, globalization, and the complexity of caste and class distinctions. With 1.3 billion people and a broad spectrum of socioeconomic and cultural origins, India has one of the world's largest and most complex educational systems. This article explores the complexities and challenges of the education system in India. The Structure of the Education System The primary, secondary, higher secondary, and university levels of education make up the Indian educational system. Elementary education is given by the government for free and is required. The government also offers secondary education, but it is not required. Higher secondary education is typically supplied by private institutions and is not free. Universities, colleges, and other educational settings that grant degrees and diplomas are included in tertiary educatio...
Read more